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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



» “B2B” (Business2Business) email marketing involves running an email campaign for businesses as the target audience.
» Email lists in the B2B campaigns are shorter than the B2C campaigns.
» The larger goal of B2B email marketing is to build relationships over time, which navigates to a successful buying process later on.

» “B2C” (Business2Consumer) email marketing refers to the act of delivering the email campaigns directly to the end consumers.
» Email lists in the B2C campaigns are longer than that of the B2B campaigns.
» The goal behind B2C campaign is to attract the customers quickly to the products & services. B2C campaigns are built around different themes and highlights discounts, coupons and special offers to attract the customers.

» “Blacklists” are the list of IP addresses that have been identified of sending SPAM mails.
» Internet service providers and corporations use the blacklists to filter out their incoming email messages. By getting access to the blacklists, they prohibit the IP addresses from sending mails to their users.
» Using free tools like “MX Toolbox” and “WhatIsMyIpAddress”, we can check whether a particular mail server is on the blacklist or not.

» “Bandwidth” is defined as the total amount of data transferred over the network for a specific period of time.
» There are certain bandwidth requirements for the email marketing software to work. For ex, the bandwidth necessary for sending a large batch of email will be different from the bandwidth required for a smaller batch.
» Analyzing the bandwidth requirements is a very important step before signing in for any specific email marketing service.

Bounce (Hard)
» “Hard bounce” is the case when an email is not delivered to a particular recipient due to certain permanent reasons.
» Hard bounces may happen due to any of the following common reasons such as:
The recipient’s email address is fake or doesn’t exist.
The domain name doesn’t exist.
The recipient’s email server has completely stopped accepting emails.
» The email marketing service providers remove the hard bounced email addresses from the campaign list, so that it doesn’t harm the sender reputation.

Bounce (Soft)
» “Soft bounce” is the case when an email is not delivered to a particular recipient due to temporary reasons.
» Soft bounces may happen due to any of the following common reasons such as:
Already full inbox of the recipient
Too large email message
Recipient’s email server is temporarily down
» If a particular email address exhibits soft bounce, the email providers tries to deliver the email again for a few days. In case it fails every time, it can be considered as hard bounce.

» “BANT” stands for Budget, Authority, Need, Timeline.
» This is a lead scoring method used by the salespeople to determine the lead’s sales readiness.
» Salespeople gather the required information about the prospects through different channels such as forms, emails and other online programs. Depending upon this data, the salespeople creates the BANT profile of prospects and forecasts the future engagement.

Bulk Mail
» “Bulk Mail” is the procedure in which the service provider sends a single email to a large number of email addresses.
» Various service providers offer bulk email marketing software solutions to accomplish the bulk mailing task.
» The bulk email software sends the emails directly or via a SMTP server.
» Bulk mail marketing is used to run promotional campaigns to attract the targeted customers towards the products and services of different corporations.

» “Block” is the phenomenon in which an internet service provider or the mail server doesn’t accept the incoming email message.
» One of the major challenges that targeted email campaigns face is the image blocking in which the mail servers blocks any images contained in the email message.
» Many email clients block images by default. Email marketers use techniques like ALT text and background colors to make their emails relevant in case of any blocks.