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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



False Positive
» “False Positive” is the condition in which permission based and legitimate emails are blocked incorrectly due to certain spam filtering mechanisms implemented at the client end.
» False positive results happen when either the server or the client side spam filter rejects the message; and sends it back to the sender as a bounce mail.
» Accurate email delivery analytics is necessary to identify the false positive cases and take the required actions to rectify the issues.

» “Font” is a specific style of text which either belongs to a font family or categorized as an independent font.
» When it comes to email marketing messages or email newsletters; applying the right font style can aid in the success of the whole email marketing campaign.
» Putting alternative text for the images in the html email messages is very important because majority of the email clients block the images by default. Using the web-safe fonts in the alternative text helps in looking professional as well as in passing the spam filters seamlessly.
» Some basic web-safe fonts include Arial, Tahoma, Georgia, Times New Roman, Comic Sans & Verdana.

From/Sender Address
» “From/Sender Address” is the email address from which the recipient receives the email message.
» Email clients show the From/Sender address whenever an email message lands in the recipient’s inbox.
» The sender address must be whitelisted and authenticated before running any email marketing campaign to assure the optimum success.

From/Sender Name
» “From/sender Name” is also an important part of the email message and creates an initial impression among the recipients.
» The From Name should be such that the recipients can easily recognize the sender. This is necessary to build the foundational trust between the senders and the recipients.
» A good From Name can surely add to the performance metrics of the email campaigns.

» The email “footer” is the bottom portion of an email newsletter and holds significant importance in the newsletter/template design.
» According to accepted standards of email template design, the footer can contain the mailing address of the business. In addition, the email footer should also house the unsubscribe link, so that users could have the ability to unsubscribe themselves from receiving the email newsletter at any point of time.
» Having a perfect email footer in accordance with the CAN SPAM laws increases the reputation of the email sender.

» “Frequency” is defined as the intervals at which email marketing campaigns are being repeated or the email newsletters are being sent.
» Deciding on the right frequency is very important for the enhancing the success rate of the email marketing efforts.
» Email marketers should fix the email frequency depending upon the business and the type of content.
» The key strategy to consider is that; more frequency is not always better. Instead, being relevant and timely is important..

Feedback Loop
» “Feedback Loop” is a service provided by the ISPs in which, they forward any complaints initiated by the subscribers to the original sender.
» The ISPs collect the complaints through the report spam pages on the email clients, webmail pages and help desks.
» Feedback Loops are an effective means to get valuable inputs from the subscribers. Email marketers can get a good idea about the tastes and preferences of the subscribers using the messages in the Feedback Loops.