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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



Notified Opt-In
» “Notified Opt-In” is the same as Single Opt-In process for the email subscribers. In this process, whenever someone subscribes for the email newsletter; s/he is sent an acknowledgement message with the option to unsubscribe from the list.
» The Notified Opt-In is different from the Double Opt-In in that the subscription is done in the first step without a confirmation mail (i.e. a mail with an active link to click) being sent to the subscriber.