Phone No.+ 1-954-364-7098

Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



Rental List (or Acquisition List)
» “Rental list” (or Acquisition list) is a list of targeted recipients which is used by the businesses to send promotional and informational emails.
» Generally, this is a opt-in list means the people have willingly subscribed to receive the information about their desired topic.
» There are vendors who sell or rent the lists of email addresses to different businesses. However, a better alternative for businesses is to build their own list rather to rent or buy lists. Yes, this is a long term process but the return of investment is likely to be more.

Read or Open Length
» “Read or Open length” is the portion of the email newsletter which is displayed by the email clients by default without scrolling down.
» Personalization is very important for the success of the email campaigns. The email templates should be customized such that the most relevant content is visible on the top part thereby persuading the email recipients to scroll down for more.
» Managing the read or open length depending upon the email clients help in better engagement.

Rich Media
» “Rich media” is generally considered as a combination of graphics, audios, videos and animation. These are used in web based communications in order to depict information in creative manner.
» In email marketing, use of rich media wisely is a key challenge. As the emails may be rendered differently as per the different email clients, it is important to assure that the rich media are displayed consistently across different clients.
» Rich media can effectively enhance the engagement levels in the email marketing campaigns.

Recency & Frequency
» “Recency & Frequency” is an analytical technique used by the email marketers to query the prospect’s database and extract the email sending patterns.
» This technique is used to keep rhythmical communication with the prospects, so as to avoid marketing fatigue.
» The Recency & Frequency technique is used to create a suppression list that is constantly being updated. This lets the marketers know as which recipients have met the email sending threshold.