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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



» “Harvesting” in email marketing is the act of building the email lists using other means instead of collecting them directly from prospects or customers. For example, visiting website sources and collecting emails may be called harvesting.
» According to the CAN-SPAM law, sending emails to someone without their permission is against the mandates.
» Spammers harvest the email addresses from different sources for different purposes.
» Email harvesting is an illegal act and should be avoided.

» “Header” is the top most portion of the email newsletters. Email headers play a vital role in enhancing user engagement.
» Email header is the first thing that subscribers see when they open the newsletters. Professional headers help to create a positive impression in the minds of subscribers.
» As there is a size standard for the email newsletters, using each and every part cautiously is of utmost importance.
» The email headers should be in optimum synchronization with the rest of the content.

HTML Email
» HTML stands for Hypertext Markup Language. A “HTML email” is an email that is built with different components such as texts (with formatting options), graphics, tables and links etc.
» A HTML email differs from plain text email in the aspect that the latter only includes text without any kind of formatting.
» It is always better to deliver the email campaign in both the HTML and plain text versions. In case, the email client has problems displaying the HTML message, it will display the plain text instead.

Honey Pot
» A “Honey Pot” is an email address created and spread over the websites for the purpose of identifying the spammers.
» Honey Pot is also called as a Spam Trap.
» The internet service providers use the honey pot technique to distinguish between the legitimate senders and the spammers.
» The logic behind the operation is that a honey pot email address doesn’t interact. The email inbox is dead and if it receives emails from any sender; it means that the sender is sending without opt-in and may be sending unsolicited mails.

House List (or Retention List)
» A “House List” is a permission based list of email subscribers which you have built by yourself.
» The House List is one of the valuable assets of a business because it contains the contact lists of people who are interested in what you have to offer.
» There are different methods of growing a house list/retention list such as customer sign-up forms in websites, gathering email address during purchase by a customer, uploading email to a community or advertising newsletters in other newsletters etc.

HTML (HyperText Markup Language)
» “HTML” stands for HyperText Markup Language. This is the standard markup language used to describe the web pages.
» Email marketers create both the plain text and HTML email messages to run the email campaigns. In case, the email programs cannot display the HTML components, they show the alternative plain text version.
» The HTML email can be formatted like a web page and is more effective in email campaigns.