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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



Permission Based Email
» “Permission Based Email” refers to the email addresses that are collected with the active consent of people.
» Permission based email marketing is the best way of email marketing because it assures that the emails are only sent to the people who are interested and have permitted the businesses to send them the messages.
» Businesses can obtain permission based email addresses by using different avenues such as adding sign-up forms to the website and social media channels, adding forms to facilitate whitepaper download etc.
» Permission based email marketing maintains the brand image consistently.

» “Personalization” in email marketing is the act of adding a personal feel while sending the email newsletters to the subscribers.
» Personalization is an important concept to email marketing because of the rush of emails that the subscribers are getting every day into their inbox.
» Email communication should not sound like virtual talk. Instead, it should be like a real person talking to another depicting how their service or product can provide value.
» Personalization aids in gaining attention of the prospects effectively.

» “Phishing” refers to the act in which spammers send spam email messages with the aim to phish for personal and financial information of the recipients such as usernames, passwords, credit card numbers, social security numbers etc.
» Generally, email service providers have the inbuilt filtering mechanisms to filter out the phishing mails and send them to the spam folders.
» It is advised not to click any of the links provided into the phishing mails because doing that may misdirect the user to malicious websites.

Preview Pane
» “Preview Pane” is the part of inbox in some email clients. This is a vital part because recipients can get a glimpse of the email newsletter before opening it.
» The email preview which shows up in the Preview pane can have a significant impact on the success rate of the email campaign. The busy recipient may decide to open or skip the email depending on what the email preview depicts.
» Email marketers should design the template in a way that it synchronizes with the preview pane of the email clients.

Privacy Policy
» Each and every business organization holds a “privacy policy”. This is a legal document which illustrates how an organization gathers and manages a customer’s or client’s data.
» In email marketing, Privacy Policy refers to the set of information and terms that an email service provider sets for itself to obey while performing their business operations.
» Through the privacy policy, businesses assure that the information they collect from the customers are not shared or sold to any third parties.

Plain Text
» “Plain text” email is the simple text email message without any HTML components, images or any kind of formatting.
» Email marketers send both the text version and HTML version of the email in the specific email campaigns. Depending on the email client settings, the respective version is displayed.
» Sending both the plain text and HTML versions enhances the email deliverability and maintains the reputation of the brand.

Physical Address
» The “physical address” is the valid postal address of the business. It is the place where the business is located.
» According to the CAN SPAM Act, the email newsletter or email message of a particular business must contain the physical address.
» The address can be the present street address, a post office box registered with the U.S Postal Service, or a private mailbox which is registered with a commercial mail receiving agency established under the Postal Service regulations.

» “Pass-Along” refers to the act of forwarding a mail to someone. The Pass-Along rate is the percentage of mails forwarded.
» The Email Pass Along is a viral marketing concept and used in campaigns to target a large volume of audience.
» There may be different ways to pass along the email. Normally, recipients pass the email by using the forwarding options of the email client. Sometimes the email is also forwarded via a Forward to a Friend (FTAF) link within the email.

POP (Post Office Protocol)
» “POP (Post Office Protocol)” is a communication protocol which defines as how the email client interacts with the POP server.
» The Post Office Protocol allows you to retrieve mail from the Internet Service Provider. All the incoming emails are stored in the POP account.
» There are two versions of POP. One is POP2 which became a standard in the mid 80s and requires SMTP to send messages. Another is POP3, which is the new version and can be used with or without SMTP.