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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



Email Blocking
» The email clients or the email receiving software such as Gmail, Yahoo and Thunderbird etc. perform with their best approach, so as to keep spam messages out of the inbox. This is called the “email blocking” mechanism.
» The email clients scan the incoming mails on the basis of parameters such as email server, email contents etc. Many email clients do not display email images by default as a part of their security protocol. This is called as image blocking.
» The email firewalls can be customized to ascertain superior spam email blocking.

Email Client
» An “email client” is defined as the program that is used to manage the emails for a particular user. In other words, an email client interacts with the emails as opposed to the email server which serves the emails over a communication protocol.
» The email client of a user is configured to connect with the respective email server, so that the user can send and receive the emails using the client.
» Popular web based email clients include Gmail, Yahoo! Mail, etc.
» Popular desktop email clients include Microsoft Outlook, Mozilla’s Thunderbird, Apple Inc.’s Mail etc.

Email Newsletter
» An “email newsletter” is a regular piece of publication that is developed and distributed by the businesses to people who have opted for them.
» Businesses use email newsletter to promote their products and services; and even just to stay on the top of the minds of their customers.
» Businesses may send daily, weekly, monthly or quarterly email newsletters as per the preferences of the subscribers.
» Email newsletters are a good way to foster consistent communication between the brands and customers.

Email Service Provider
» An “email service provider” is a company offering the email marketing or the bulk email sending service.
» The email service provider owns the required servers to host the email marketing services. In addition to that, it performs all the reporting work through the use of analytics software.
» Different email service providers may have different range of services and different pricing plans accordingly.
» Choosing the right email service provider is important to ascertain the success of the email marketing campaign.

» “Ezine” refers to electronic magazine and is published by businesses to share knowledge with the audience about any specific topic.
» Ezines act as a good source of communication between the businesses and clients. Through the ezines, clients can get access to helpful resources. This ultimately helps businesses to build long lasting relationships with the clients.
» Businesses can also increase the traffic to their websites through the ezine campaigns.

Email Campaign
» An “email campaign” is defined as the process of sending bulk email to a targeted list of email subscribers with a definite goal.
» An email campaign is planned by carefully crafting the content and design, setting the target audience, setting the budget and formulating effective measures to track the overall performance.
» The return on investment on the email marketing campaigns is quite attractive, provided it is planned and implemented well.

Email Filter
» “Email filtering” is the process in which emails are categorized according to certain criteria.
» Email filters are generally used to distinguish between legitimate and spam email messages.
» The email filters should always be kept current, so as to resist the spammers from sending spams.
» There are different modes of installing the email filters. The user can either install it as a part of the email client or as a separate program.

Email Sponsorships
» “Email sponsorship” is the act of buying ad space in the email newsletters to deliver a message in the target market.
» Email sponsorship is a powerful way for businesses to enhance their reach in the new target markets.
» Return on Investment is an important thing to consider in the email sponsorship and thus integrating analytics is vital.
» Businesses looking for co-branding opportunities can opt for email sponsorships to enhance their brand exposure.

Email Aliasing
» “Email aliasing” is the phenomenon in which the user creates alternate addresses for a specific existing email account.
» Any mails sent to the email aliases will be forwarded to the primary email address.
» Email aliasing is useful for businesses to handle the different internal and external communications happening within the organization. The user can check all the incoming emails through a single email account.
» For ex., if a user creates two email alias for the address , namely and; then all the emails coming to and will be forwarded to

Email Forwarding
» “Email forwarding” allows us to redirect an email message from one email address to another address. If an user intends to keep his main email address private, email forwarding is a good option.
» Email forwarding may be two types namely server based forwarding and client based forwarding.
» Different Internet service providers provide the email forwarding service, using which users can redirect their incoming email messages from multiple addresses to a single address.
» Email forwarding services may come handy when changing ISPs.