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Our Email Marketing Glossary

Email marketing is powerful; and the best email marketing strategy always wins. With the invention of new analytics platforms, the B2B and B2C email marketing has grown
to new heights. No matter at which stage you are in your business, you can reach your target audiences fast with our custom email marketing solutions.

Our email marketing glossary lists all the important terms you need to know before you navigate in the email marketing arena. These email marketing terms will not only
help you clear your concepts of how effective the form of marketing is; but also will give you the necessary confidence to find out the right service at the email
marketing service providers.



Viral Marketing
» “Viral marketing” is a marketing technique which uses the different tools and technologies to enhance the brand awareness through increased visibility.
» Online viral marketing programs can be run through the company web pages, company social media profiles, other social third party websites such as You Tube etc.
» Email marketers consistently communicate the USPs of their businesses to their prospects, so as to create their unique identity in the competitive market.
» Viral marketing is run around a targeted market and it helps to reduce the overall sales and marketing costs.

Virtual Server Name
» The “Virtual Server Name” is called as C name (Canonical domain name) or a subdomain.
» A virtual server name provides the option to create multiple domain names on the same servers. This means we can have multiple URLs using the same IP address. For ex, and
» For sending mass email campaigns, it is recommended to send the emails using an authenticated SMTP server which matches the name server records of your domain name.